Protan Success Story

Creating a Strong Presence on Social Media from Scratch

Protan is a Norway-based manufacturer of roofing and insulation systems. For Protan Turkey, whose digital marketing operations we manage, we achieved strong and steady growth through social media management, advertising planning, and performance measurement. We transformed the global brand’s strong corporate image into an accessible, technical, and trustworthy digital communication style tailored for the Turkish market.

What Did We Do?

• We developed a brand-specific social media tone: technical yet understandable, corporate yet approachable.
• We ensured consistency by creating a regular and disciplined monthly content calendar.
• Our content strategy focused not only on products but also on environmental awareness, sustainability, and industry insights.
• We highlighted the brand’s human side through company milestones, celebrations, and events.
• Across all content, we built a premium brand perception with architectural aesthetics and a clean graphic style.

What Were the Results?

Today, Protan Turkey has become one of the countries with the strongest digital presence not only in Turkey but also within the global Protan network.

Especially, the engagement rates we achieved on LinkedIn surpass those of the company’s other accounts. In just the past year, we organically gained almost 1,000 new professional followers.

On Instagram, although most of the reach comes from paid ads, consistent content sharing has led to a steady increase in brand searches and profile visits.

Sustainable Success in a Niche Sector with a Limited Budget

In a technical and niche sector like Protan’s, we achieved measurable, organic, and long-term growth even without a large media budget. Through content planning, sector-specific information, sustainability emphasis, and a strategy tailored to the local market, we succeeded in increasing the brand’s visibility and credibility.