Dr. Karaaltın Success Story
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61% Increase in Overseas Patient Requests
Prof. Dr. Mehmet Veli Karaaltın is a surgeon internationally respected in the fields of facial aesthetics, microsurgery, and body contouring. However, the digital presence of the MVK brand did not align with the quality of the audience it was reaching.
There were particular challenges in accessing the premium patient profile targeting high-income groups; most inquiries received did not convert. Digital infrastructure deficiencies, inefficiencies in performance measurement, and limited visibility in overseas markets were significant obstacles.
What Did We Do?
We completely redesigned MVK’s digital strategy from scratch:
- Developed a digital language suited to target markets.
- Optimized website content for SEO.
- Increased quality traffic by operating organic and paid channels together.
- Implemented conversion-focused segmentation in Google and Meta ads.
- Enhanced visibility through video and social media content.
What Was the Result?
The MVK brand became not only visible digitally but also left an exclusive impression. Especially within the overseas target audience, high conversion rates were achieved.
Some of the key gains we achieved:
- Impressions: Brand awareness and reach increased strongly with content and ad alignment. - 68% Increase
- Sessions: Website traffic tripled, supported by SEO and social media strategies. - 82% Increase
- New Users: The number of users encountering MVK for the first time reached significant levels. - 74% Increase
- Lead Count: Higher quality inquiries were obtained with less budget, and form conversion rates improved. - 55% Increase
Additional Gains:
- Overseas Patient Requests - 61% Increase
- Form Quality - 38% Increase
- SEO Visibility Score - 47% Increase
- Instagram Engagement - 92% Increase
Giving a prestigious brand like MVK its rightful place digitally is not just about gaining reach; it requires communicating with the right target audience in the right tone. That was exactly what we did in this project: Bringing professionalism into the digital world.
OTHER SUCCESS STORIES
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IDEA IC Tourism Success Story
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Vialife Clinic Success Story
We Reduced Cost Per Lead by 65%Based in Istanbul, ViaLife Clinic is a trusted clinic combining hair transplantation, dental aesthetics, and medical aesthetics services, offering VIP experiences to international patients.
Metropolmed Success Story
We increased the rate of high-quality forms by 85%.Metropolmed is a health tourism brand with international accreditations, offering a wide range of treatments from aesthetics to obesity surgery.
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